Collaborate. Cooperate. Cocreate.
How Two Ordinary Men Built Extraordinary Businesses
Discover the tested principles that transformed local land sellers into global business leaders.
Key Mentions
About the Book
In The Pertinence Way: Our Partnership Story, Wisdom Ezekiel and Sunday Olorunsheyi reveal how two friends with a shared dream built one of Nigeria’s most respected business groups — rooted in faith, trust, and shared purpose.
They share powerful stories, life lessons, and practical insights from over a decade of entrepreneurship spanning real estate, finance, technology, and social enterprise.
This book doesn’t promise overnight success — it offers something far more valuable: principles that build lasting partnerships and enduring businesses, even in challenging economies.
Why you should read it
Everything We’ve Learned From a Decade of Partnership and Business Leadership
How to build partnerships rooted in trust, shared values, and purpose
Strategies for scaling from local enterprise to global business
Lessons on leadership, resilience, and innovation in a tough economy
Lessons on leadership, resilience, and innovation in a tough economy
Real-life stories of setbacks, breakthroughs, and lasting impact
Meet the Authors
Wisdom Ezekiel & Sunday Olorunsheyi
Co-founders of Pertinence Group, Wisdom, and Sunday are two visionary entrepreneurs who have built multiple thriving enterprises across real estate, finance, and technology.
Their partnership has endured over a decade, weathering challenges, celebrating victories, and empowering thousands through their businesses.
Together, they embody The Pertinence Way: a philosophy that values integrity, innovation, and the power of working together for a shared goal.
The Journey
What began as a small real estate venture between two determined entrepreneurs has grown into a movement shaping industries and transforming lives.
Through grit, faith, and the power of partnership, Wisdom and Sunday turned challenges into stepping stones, proving that collaboration is the cornerstone of sustainable success.
What our Readers and Leaders are saying
Complete Series
The Authors’ Collection
Explore the full collection of works by these visionary authors — a journey through their ideas, experiences, and timeless lessons. Each book captures a different facet of their philosophy on leadership, business, and personal growth, offering readers practical wisdom and inspiration to thrive in every season of life.
Get Your Copy Today
This isn’t just a story — it’s a framework for growth, partnership, and leadership.
Whether you’re a business partner, team leader, or solo entrepreneur, The Pertinence Way will equip you with insights to build stronger relationships, better systems, and a legacy that lasts